James h gilmore biography of christopher
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Experience economy
Sale of experiences to customers
An experience economy is the sale of memorable experiences to customers. The term was first used in a 1998 article by B.
Joseph Pine II and James H. Gilmore describing the next economy following the agrarian economy, the industrial economy, and the most recent service economy.
James h gilmore biography of christopher
Business theory
Joseph Pine II and James H. Gilmore argue that businesses must orchestrate memorable events for their customers, and that memory itself becomes the product: the "experience". More advanced experience businesses can begin charging for the value of the "transformation" that an experience offers, e.g.
as education offerings might do if they were able to participate in the value that is created by the educated individual. This, they argue, is a natural progression in the value added by the business over and above its inputs.[1]
Although the concept of the experience economy was initially focused on business, observations an