Shigesato itoi biography of albert einstein

Japanese game designer and copywriter

Shigesato Itoi (糸井 重里, Itoi Shigesato, born November 10, 1948) is a Japanese copywriter, essayist, lyricist, game designer, and actor.

Shigesato itoi biography of albert einstein

Itoi is the editor-in-chief of his website and company Hobo Nikkan Itoi Shinbun ("Almost Daily Itoi Newspaper").^[2] He is best known outside Japan for his work on Nintendo's Mother/EarthBound series of games, as well as his self-titled bass fishing video game.

Writing

During the 1980s Itoi established the profession of writing copy for advertisements among the general public in Japan. In 1981, he co-authored a collection of short stories titled Yume de Aimashou ("Let's meet in a dream") with writer Haruki Murakami.

Later Itoi branched into writing essays, lyrics, and designing video games. He is best known outside of Japan for Nintendo's EarthBound, released in 1994 in Japan (as Mother 2: Giygas Strikes Back) and in 1995 in North America.

In 1997, Itoi began usi